Taw qhia:
Cov kev lag luam mob ntiaj teb tau pom qhov tseem ceeb tshaj plaws hauv cov khoom siv kho mob, thiab ib qho khoom siv uas tau muaj feem cuam tshuam rau cov neeg saib xyuas cov neeg mob yog cov koob txhaj tshuaj. Cov koob txhaj tshuaj uas tsis tau yooj yim tseem ceeb siv cov cuab yeej kho mob uas siv tau cov kua roj, tshuaj txhaj. Nws muaj ntau qhov zoo, suav nrog kev siv yooj yim, tiv thaiv cov kev sib kis ntawm tus ntoo khaub ncaws, thiab txo qis kev pheej hmoo ntawm cov kab mob. Kab lus no muab kev soj ntsuam ntawm lubCov Khoom Siv Pov Tseg Pov TsegKev ua lag luam, tsom mus rau nws qhov loj me, sib qhia, thiab kev tawm tshiab.
1. Kev ua lag luam loj thiab kev loj hlob:
Cov khoom siv tshuaj tua pov tseg tau tso tawm cov kev loj hlob tsis ntev los no, nce kev nce qib kev siv mob, thiab kev loj hlob ntawm kev coj ua kev nyab xeeb. Raws li tsab ntawv tshaj tawm los ntawm kev tshawb nrhiav kev ua lag luam (mRFR), cov kab ke thoob ntiaj teb los ntawm tus nqi ntawm USD 9.8 txhiab xyoo (Cagram ntawm 6.3% thaum lub sijhawm kwv yees.
2. Kev ua lag luam segmentation:
Kom tau txais kev nkag siab tob txog cov khoom siv duav, nws yog ntu raws cov hom khoom, kawg-neeg siv, thiab cheeb tsam.
a. Los ntawm cov khoom hom:
- Cov koob txhaj tshuaj: Cov no yog cov tsoos tsho ib txwm muaj nrog rab koob tshuaj tua pov tseg thiab tau siv dav hauv kev kho mob.
-Koob txhaj tshuaj tiv thaiv kev nyab xeeb: Nrog kev ua kom pom tseeb ntxiv rau kev tiv thaiv cov kev raug mob ntawm cov dej uas muaj kev pheej hmoo, cov koob txhaj tshuaj tiv thaiv kev nyab xeeb, cov koob txhaj tshuaj uas muaj cov muaj koob meej.
b. Los ntawm kawg-neeg siv:
- Tsev kho mob & tsev kho mob: Tsev kho mob thiab chaw kuaj mob yog thawj cov neeg siv khoom ntawm cov koob hmoov, uas suav rau kev lag luam loj tshaj plaws.
- Kev kho mob hauv tsev: Txoj kev kho mob hauv tsev: kev coj noj coj ua ntawm tus kheej ntawm kev tswj hwm tus kheej hauv tsev tau nce ntxiv rau cov kav dej uas siv tau hauv tsev.
c. Los ntawm thaj av:
- North America: Thaj av dominates lub lag luam vim muaj kev tswj hwm kev noj qab haus huv zoo, nruj kev tswj hwm kev nyab xeeb kev nyab xeeb, thiab cov khoom siv kho mob nce ntxiv.
- Tebchaws Europe: Kev lag luam nyob hauv Europe tau tsav los ntawm kev sib tw loj
- Asia-Pacific: nrawm txhim kho kev kho mob hauv tsev kho mob, nce cov pej xeem muaj zog ntxiv ua lag luam rau kev loj hlob ntawm cov khoom lag luam pov tseg hauv cheeb tsam no.
3. Tawm Tshaj Tawm Txuj Ci:
a. Cov kev nce qib ntxiv: Cov tuam txhab uas tsim tawm tau tsom rau kev tsim cov koob txhaj tshuaj tiv thaiv tshiab, xws liPre-fip dressesthiab koob-dawb koob txhaj tshuaj, los txhim kho tus neeg mob kev nplij siab thiab kev nyab xeeb.
b. Kev nce qib kev txhaj tshuaj rau kev coj noj coj ua ntawm tus kheej: Qhov nce siab ntawm cov ntshav qab zib, tau ua rau lub zog kho ntshav qab zib, tsav lub siab xav tau cov koob hmoov pov tseg.
c. Tsoomfwv cov thawj kauj ruam: Cov tsoomfwv thoob ntiaj teb tau siv cov kev cai thiab cov lus qhia los txhawb kev nyab xeeb siv cov khoom siv kho mob, suav nrog cov koob txhaj tshuaj zoo, yog li cov khoom lag luam pov tseg, yog li cov khoom lag luam uas tsis muaj pa.
d. Cov kev daws kom muaj kev daws teeb meem: Cov khoom tsim tau nce zuj zus ntawm cov koob txhaj tshuaj hauv cov koob hmoov ntau yam thiab ua kom tau cov hom phiaj ruaj ntseg.
Xaus:
Cov cuab yeej ua pov thawj pov tseg tseem ceeb tshaj plaws vim muaj kev xav tau kev kuaj mob thiab kev kho mob kom raug mob. Kev ua lag luam nthuav dav yog tus uas tau tsav los ntawm kev txhim kho thev naus laus zis, nce kev siv nyiaj kho mob nce siab, thiab kev cog qoob loo ntawm cov kab mob no. Qhov kev saws me me ntawm cov koob txhaj tshuaj nyob hauv tsev kho mob, chaw kho mob, thiab kev kho mob hauv tsev yuav tsum nce ntxiv, ua kom muaj kev phom sij rau tus neeg mob kom muaj kev pheej hmoo. Raws li kev lag luam kho mob hloov kho, cov tuam txhab ua kom pom kev txhim kho cov tshuaj tiv thaiv tshiab, cov kev txhawb nqa thaum kawg rau kev txhim kho cov neeg mob thoob ntiaj teb.
Lub Sijhawm Post: Jul-03-2023